Once your brand has a following on Facebook (large number of ‘likes’) it’s important to be consistent with its updated content, or wall posts. These posts need to be well-written and inspiring in order to encourage engagement from your fans. When a brand establishes an engaging presence on Facebook, it promotes its social credibility and strengthens its social media personality. Your fans will begin to look forward to the content that keeps their interest.

Here are some ideas for engaging Facebook posts:

1. Make ‘Em Laugh – a joke or funny fact post can really get some comments and conversation started!
2. Ask Questions – the “Questions” feature in Facebook allows a brand to foster interest in something current and relate it back to their product or service.
3. Listen – brands need to post what their fans want. Searching for a brand-related keyword using Facebook’s search tool and specifically select “posts by everyone”. This can give you insight to what people are conversing about.
4. Share Knowledge – brands should be educating their fans (about anything that can be related back to the company, product or service in any way), because people love to learn, and love to pass on their newly-acquired knowledge to their friends! Here’s a tip: if you’re sharing a link, full-length URL addresses get more clicks than shortened ones!
5. Be Personable – people know there are actual people behind the brands they love.  Sharing things that will show the personality behind your brand will allow your fans to get to know your brand better.

Before every post, ask these questions of yourself in order to make sure your brand is getting the most potential out of each post:

1. Why would a fan want to read this?
2. Is the language appropriate? Brands that speak informally, or write the way a person speaks, are usually very successful.
3. Can this be scanned and understood in a newsfeed? Make it short! Concise posts get way higher engagement than long, descriptive ones!
4. Is there anyway to incorporate an image, video or link with this post?
5. Is there a way to word this to foster more feedback: comments/likes?

Questions? Please comment below, we will be happy to answer them.
Check back soon for our next post!