We already know that when a person clicks ‘Like’ they are, from that point on, connected to a Facebook page. The number of ‘Likes’ a brand’s Facebook page has is representative of their Facebook marketing success. While a custom tab that immediatly engages a user  gets them to WANT to ‘like,’ there are other strategies that lend to a brands success. We’re in the business of helping brands get to the Like so here are some simple strategies for ‘Like’ acquisition:

1. Photo tagging is a great feature to take advantage of on Facebook. If your brand hosts/sponsors/attends an event, upload photos to your page and encourage your fans to tag themselves. The tagged photos will appear on your fans’ walls and ergo be seen by their friends. You could also encourage people to upload photos of themselves “with” an aspect of your brand (a product or a store location, for example) and tag your brand. The friends of the fan who tagged your brand in photos will view these photo posts.

2. Status tagging is very popular among brand Facebook pages. If you work with an organization that also has a FB page, you can post with a link to that page by simply typing the “@” symbol and the name of the page. The post will go to the organization’s wall (attracting its ‘likers’) as well as your wall.

3. Install a ‘Like Box’ or ‘Like Button’ on your brand’s website. The ‘like box’ on your site allows users to see how many FB users ‘like’ your brand (and if their friends do). It also allows them to see your recent posts, making that content do double duty. Finally they can ‘Like’ you right from your site.

4. Use ‘like buttons’ with your sites content. When a person clicks the ‘like button,’ a link to the content appears on their wall.

5. All of your employees should suggest your page to their friends. The can simply click ‘suggest to friends’ (under the picture on the left). Employees can also list your page as a place of employment on their personal profiles, which will then appear on their walls.
   

Remember, what gets onto your fans’ Walls is seen by their friends and is a great means of personal recommendation!

Questions? Please comment below, we will be happy to answer them.
Next post… Learn some tips for making your Facebook posts engaging!