Redken 10,000 Blondes

When Redken (A L’Oreal Company) wanted to introduce a new line of Blond Hair care products to consumers they turned to Digital Variant for help. We immediately showed them the power of Facebook Applications and how a well constructed campaign can have reach both on and offline. Our campaign focused on collecting 10,000 Female Blond Facebook app users all that offered their images up for us in a photo montage to be created for Redken marketing purposes.

The campaign was set to run over 3+ months but hit its objective in just under 5 weeks! With 1,000,000 of Facebook New Feed Posts, Notifications, and Messages sent containing the Redken Brand message the campaign was a huge success. The press also caught on, with stories published in 100′s of locations really extending the reach of this campaign. Thanks Redken, looking forward to 2010!

For more information about this application, click here or install the app on Facebook!